Analysis of the younger generation of consumer psychology consumer electric scooters

1.1 pursuit of individuality, fashion, avant-garde of the younger generation of individuation, the pursuit of fashion. Their ability to accept new things is very strong, unique, stylish things of great interest and a strong desire to try. They are personalized, stylish, avant-garde label consumer car Legion became inconsiderable groups. 1.2 impulse spending triumph cub motorcycle a lot of young people will be inspired by the marketing staff, intuitive selection of goods used to make electric scooters they often choose to ignore the need for a comprehensive, good-looking appearance, a higher allocation factor, styles, colors, shapes, and prices can be a separate youth reasons to buy the consumer, which is a manifestation of impulse buying.   1.3 ahead of the younger generation of consumer fashion motorcycle while spending far more than their income, they like to spend more. Parents have their own career and income, especially unmarried youth, electric scooter motor  do not have much family pressure, their own strong economic domination, a lot of things you can decide with their own preferences. 1.4 strong emotional color of the younger generation of vanity strong consumer brand name by motorcycle products to highlight their personality and taste, likes to show off to others their own lives know better, richer or better position to meet their psychological needs, with strong emotional characteristics. Therefore, they consume motorcycle products are expensive, well-known electric scooters products more favored by them. 1.5 vulnerable to the impact of advertising, focusing on brand greater impact by advertising. A dynamic, stylish ads will tempt their appetites, motorcycle engine size like follow the fashion wind. Has a strong brand awareness, visibility, high reputation and strong propensity to buy motorcycle products. Such as Honda, Yamaha and other brand-name products is their favorite. Many consumers admit somewhat psychologically and friends, but they believe the pursuit of brand names in order to pursue high quality of life.