Today, online shopping is not new for us, perfect payment transaction systems and logistics behind, electric motor scooter supporting an increasingly sophisticated e-commerce platform. passenger three wheel motorcycle Just yesterday, in line to buy a piece of clothing, and today they spotted a bottle of perfume, online shopping has as routine general into our lives.
Online Shopping For consumers, the biggest advantage is convenience and price. Yes, from purchase to payment, consumers only need a few minutes, and the rest is sitting at home waiting for the logistics delivery. Compared to the traditional way of shopping, not only saves time, in terms of price and more unparalleled advantages, just one mouse click, you can shop around. For motorcycles, two wheel gasoline scooter sales network is generally: Enterprise - Agents - provincial outlets - counties outlets - township outlets, from production to retail, at least after three middle, each level must be left margins, and long channel caused low cash flow, inventory pressure. Makes the product to the end market, the price has already far exceeded. The Internet, e-commerce platform, enables companies to reduce channel link and terminal fees, lower cost to create a brand, enhance the anti-risk ability of enterprises.
Through the investigation difficult to find consumers shopping online products are mainly concentrated in the areas of FMCG, and more for the medium and small objects. Clothing, digital products and electrical goods occupy the top two online shopping. Compared to 2011, digital products and appliances, sports merchandise accounted for increased volatility in both the proportion, suggesting consumer goods online shopping consumer trends change, some fashion, leisure, sports products more and more Welcome, while motorcycle production tools has already changed from the sports merchandise, motorcycle into the network is the trend dictates.
For the vast majority of domestic motorcycle motorcycle consumer e-commerce is still relatively unfamiliar. Maybe buy a hundred dollars on dozens of small objects, will not hesitate to sell, but easily a few thousand dollars a motorcycle, you have to think of. According to the "you do choose to buy a motorcycle online," the network survey results show that domestic users of the Internet are still cautious about buying a car, "if the conditions are ripe," 54.6% of users are willing to buy online motorcycle, while 20.2 % of users said they would not choose to buy online motorcycle "and another 19.9% of users said," depends on the specific circumstances. "the data show that more than half of the respondents expressed their willingness to buy online motorcycle, which is a pretty exciting numbers. but the premise that "the conditions are ripe." how to build a full-fledged online car platform to become the most important issue facing the moment
After the main consumer of the motorcycle industry has increased from 60 to 80 after 70, 90, after changes in our survey, 25-year-old to 34-year-old group has become the main force in online shopping motorcycle consumer, accounting for 62.5%. Among them, ages 25 -29 years of age accounted for 36.8%, 30-year-old -34-year-old age group accounted for 25.7%. Thus, more and more younger consumer motorcycles to clear. Companies must grasp the trend, design and production of products in line with consumer groups.
According to the survey, high-income people are more interested in online shopping, online shopping in terms of spending more. In 54.6% are willing to buy cars online, the per capita income of 3,000 yuan -5000 yuan accounted for most, accounting for 42.2%, this part of the people, for the automobile consumption, the relative difficulty in solving travel problems, more biased in favor of lower production costs than cars motorcycle.
Online shopping obvious advantages, electric motorcycle scooter but the disadvantage is also obvious. Due to less physical contact, unable to touch the product through a real sense of our mental snare sounded more or less. So where are the concerns of consumers buy online motorcycle in it? According to the survey, their concerns focused on the experience of the product.
Trueness
Fidelity from two aspects of online shopping fidelity itself: Motorcycle online sales, the data is questionable authority and professionalism, database items are not perfect. Some so-called professional motorcycle shopping guide website, credibility is not high, so immature purchasing environment, leading to the slow development of e-commerce industry. Second, the degree of the product for real: in the store to buy some, are likely to experience the phenomenon of decks, buy online, consumers are more doubts in this regard.
Experiential
Whenever shopping, pay attention to "try", electric motor scooter slang "report (test) and we have to know (know)" is what it means. Online shopping, you can not achieve this appeal. Motorcycle is a special personalized products, some consumers prefer products vibrations, bumps feel can stimulate their passion and pleasure riding, but some consumers seek a smooth and comfortable, safe Xpress is their motorcycle requirements, and even beeps emitted by motor has become a reference for them to buy. Silent or noisy, different people have different choices. If you can not experience one at the time of purchase, do not know what you want in the end. bes tmotorcycle engine is the biggest obstacle to online sales of motorcycles.
Product Quality
E-commerce buying process determined that we need to pay, after the inspection. Even cash on delivery, when you see the kind later, dissatisfied with the desired return, logistics costs have to be paid. The motorcycle bulky, high transport costs, easily a few hundred dollars. If the transaction fails, losing a few hundred dollars, who would not want it either.
Service
Although the motorcycle industry service maturing, most manufacturers have a Genius. electric motor scooter But many consumers are still worried about the local dealer, "I am here only to buy the car before the warranty," saying that fear of the pits perfunctory.
How to build a full-fledged online purchasing environment, eliminating concerns about consumer buying has become the most important issue facing the moment. Look forward to the motorcycle industry of e-commerce to grow up fast!
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